Episode 154: The Art of Resonating: How To Build An Audience w/ Alex Wolf

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Everyone wants to grow their audience – but no one’s asking the question “Why?” Is there a different approach we should be using when thinking about our relationship with our community and brands. YES! We chat with writer Alex Wolf – who you may know as the lady entrepreneur who built a cult following of over half a million millennials for her first brand (Boss Babe) in less than a year. Nobody understands why she left it all to become a writer either.

Alex shares what we can do as Dream Drivers to truly resonate with our audiences and build brands that matter and stand out in our new modern digital reality. Alex also talks about her new book RESONATE – her informative and occasionally hilarious look at the intersection of human nature, technology, and how understanding both can help anyone creative build a following of their own.

SOME OF THE THINGS YOU’LL LEARN:
– Why Alex wanted to be famous when she was younger
– Our relationship with technology
– How Boss Babe came to be
– How to resonate with your audience
– Value & staying relevant
– The difference between art & entertainment
– Why do you need to build a following?
– The “pre-dream” vs. the “real dream”
– How to capture your niche audience
– Why Alex sold Boss Babe
– How to make money as a creative
– How to stand out
– How Alex navigates her current challenges

Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy!