Episode 37: Prayer, Perseverance & Persistence: Lessons from 16 Years of Entrepreneurship w/ Dawn Fitch of Pooka Pure & Simple

THE DAWN FITCH DRIVE
Sometimes the entrepreneurial journey can be extremely challenging, so finding what keeps you going is key. On this episode, we chat with Dawn Fitch, the President of Pooka Pure and Simple – a company she started after she got sick and began to experiment with making natural beauty products in her kitchen. We talk about how – over the years – Dawn’s realization that she is “stronger than she thinks” has helped her navigate the ups and downs of running her own business. From battling a health crisis, switching multiple retail locations, fighting a lawsuit to landing the cover of Black Enterprise and reaching multiple business milestones, Dawn’s #dreamdriving story is worth taking a listen to. PS- This episode is super special to me because Dawn gave me my first internship back when I was in high school. Cheers to life coming full circle! Enjoy!

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IN THIS PODCAST YOU’LL LEARN:
– Why Dawn wanted to be a nurse growing up
– How getting sick and a desire to be healthier led Dawn to entrepreneurship
– Why Dawn has no regrets
– Challenges faced early on in beauty entrepreneurship
– Navigating $$$ and finances, first-time business budgeting tips
– The importance of buying your domain and trademarking
– The power of taking unknown/routes you don’t want to + getting help EARLY
– The power of LOCATION
– What to do when you hit the “distribution ceiling”
– How to grow your business + keep product integrity
– More lessons Dawn learned throughout 16 years of entrepreneurship

SHAREABLES

DAWN’S KEYS TO SUCCESS:
1. Passion
2. Perseverance/ Thick skin
3. Don’t give up

FIND DAWN FITCH/ POOKA PURE & SIMPLE ONLINE:
Instagram: @pookalita
Twitter:  @pookalita
Facebook: www.facebook.com/pookapureandsimple
Web: pookapureandsimple.com
Dawn’s Podcast “From the Kitchen to the Boardroom”
Dawn’s YouTube: https://www.youtube.com/channel/UC69J4IbFSl1ISgLNOEXCrOw

RESOURCES MENTIONED:
Sba.gov
Score.org

SUBSCRIBE TO THE #DREAMSINDRIVE NETWORK: www.dreamsindrive.com/JOIN

About Rana Campbell

Rana Campbell is the host of the Dreams In Drive Podcast and owner and founder of Dreams In Drive LLC. She is a marketing/branding expert that loves helping creatives & lifestyle entrepreneurs build brands that SHINE in the business world.

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