Episode 34: The Hustle Is Sold Seperately: The Art of Winning w/ Ebony Swank

THE DRIVE
What’s the connection between having a strong work ethic + being a superb troubleshooter/problem solver? In this episode, we chat with fashion entrepreneur Ebony Swank. Ebony discusses how she was able to take a small investment and launch Swank-a-posh Boutique, which she eventually expanded into three retail locations in Detroit. Even if you’re not interested in fashion or retail, you’ll learn the core principles of what it takes to get your idea up and running, figure out your target market, and WIN at whatever your dream is.

 LISTEN NOW:

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IN THIS PODCAST YOU’LL LEARN:
– How Ebony took a small investment and launched 3 retail stores in Detroit
– What motivated Ebony to stop being shy and start selling more
– How to rebound from failure
– Why failing to understand your target market is BAD FOR BUSINESS
– The sacrifices Ebony made to get her business off the ground
– Why you shouldn’t always jump for investment dollars
– The power of LOCATION
– Why strong ethic & being a problem solver is key
– Why most entrepreneurs fail
– Why Ebony isn’t afraid to say MONEY is a big motivator
– Why you need to understand your platforms and systems before hiring other people to do so
– Why you don’t need a lot of money to get started

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EBONY’S KEYS TO SUCCESS:
1. Know who your audience is
2. Computer/ notebook to write down everything
3. Understand how to use Google keywords

FIND EBONY SWANK/ SWANKAPOSH ONLINE:
Instagram: @ebonyswank | @shopswankaposh
Twitter: @ebonyswank
Web: businessbestfriend.org | shopswankaposh.com

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About Rana Campbell

Rana Campbell is the host of the Dreams In Drive Podcast and owner and founder of Dreams In Drive LLC. She is a marketing/branding expert that loves helping creatives & lifestyle entrepreneurs build brands that SHINE in the business world.

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