Episode 65: Launching A Brand & Standing Out: Why Talent Alone Won’t Make Your Brand Successful w/ Elizabeth Solomeina

What’s the secret sauce to successfully launching a brand in a cut-throat industry? We chat with jewelry designer, fashion entrepreneur, and Flying Solo Collective founder Elizabeth Solomeina about her road to fashion entrepreneurship and some of the lessons she’s learned since launching her own line and innovative concept retail location in New York City. Elizabeth discusses the importance of production and manufacturing in the fashion industry, how to stand out as a designer, mentorship, her favorite entrepreneurship books, and why talent alone won’t lead your brand to success. Enjoy!

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IN THIS PODCAST WE DISCUSS:
– What inspired the Flying Solo concept
– Why New York City is a great place for creatives
– The steps to launching a jewelry line
– Challenges launching your own jewelry brand
– Elizabeth’s favorite entrepreneurship books
– How to know if you need a mentor
– The importance of production & manufacturing
– Launching a fashion collective
– How to stand out as a designer
– Why talent isn’t everything

ELIZABETH’S KEYS TO SUCCESS:
1. Passion
2. Support
3. Coffee

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If you feel in your heart that this is something that you want to do, you will learn the skill. You’ll figure it out and make something amazing.

FIND ELIZABETH SOLOMEINA/FLYING SOLO NYC ONLINE:
Instagram: @flyingsolonyc
Website: http://flyingsolo.nyc | http://www.solomeina.us

BOOKS MENTIONED:
Glitter Plan
Delivering Happiness

JOIN THE #DREAMSINDRIVE COMMUNITY: www.dreamsindrive.com/JOIN

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About Rana Campbell

Rana Campbell is a the founder of DREAMSINDRIVE and host of No Parking Podcast. She is a marketing/branding expert that loves helping creatives & lifestyle entrepreneurs build brands that SHINE in the business world. Connect with her at http://www.ranacampbell.com

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