Episode 41: The Basics of Brand Building (Deposits vs. Withdrawals) w/ Stephen Hart

THE DRIVE
When it comes to building your business providing VALUE is key. But, what’s the best way strategy for doing so? We talk with Stephen A. Hart, founder and host of Trailblazer. FM, a business podcast that highlights the stories of successful Black professionals, entrepreneurs, and corporate leaders. Stephen discusses the topic of “relational equity” and the difference between branding and selling. We chat Stephen’s career in marketing and entrepreneurship, his favorite online tools, why waiting until everything is “perfect” isn’t the best use of your time, and more. If you’re currently struggling with launching your entrepreneurial idea or building long-term customer relationships, this episode is for you.


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IN THIS EPISODE YOU’LL LEARN:
– How his parents inspired him as a child growing up in Jamaica
– Why he said “no” to a job that said he couldn’t have any “side hustles”
– How he built Trailblazers FM Podcast & defined his target audience
– The importance of goal setting & “shiny object syndrome”
– Why you can’t wait until everything is perfect
– The relationship between “marketing”, “branding” and “selling” (relational equity)
– Why you should provide VALUE before asking
– Useful  online + social tools to help you grow your business
– How to bypass gatekeepers by utilizing social media

TWEETABLES

“You have to take action. Take a step. Put one foot in front of the next. You’d be surprised how results tend to happen and fall in place.”

“Branding isn’t just defining your logo or your design. Look at your relationship with prospect or customer as a bank account”

Tweet “”Marketing is how you are communicating the value of a product or service.” @stephenahart”]

SHARE:

STEPHEN’ KEYS TO SUCCESS:
1. Learn to speak, lead & communicate effectively
2. Develop knowledge to market & sell
3. Understand your WHY

FIND STEPHEN HART ONLINE:
Personal Wesbite: www.stephenahart.com
Trailblazers.FM Website: www.tbpod.com
Twitter: @stephenahart, @tbpod
Instagram: @stephenahart, @tbpod

JOIN THE #DREAMSINDRIVE NETWORK: www.dreamsindrive.com/JOIN

About Rana Campbell

Rana Campbell is a the founder of DREAMSINDRIVE and host of No Parking Podcast. She is a marketing/branding expert that loves helping creatives & lifestyle entrepreneurs build brands that SHINE in the business world. Connect with her at http://www.ranacampbell.com

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