When you’re starting (or thinking of starting a business), it is crucial to have a strong LEGAL foundation. But how? On this episode we chat with attorney Efe Ukala on the top legal mistakes you should avoid as your pursue entrepreneurship. Efe discusses key legal topics that you need to navigate. It may not be the sexiest of topics, but it definitely is an important one! Efe currently serves as a Vice President of Legal and Compliance at Kuramo Capital Management, an investment management firm, where she manages the firm’s legal initiatives. She also currently serves as the Vice President of the Association of Black Women Attorneys New York. Make sure to follow on social @dreamsindrive and use the hashtag #dreamsindrive. Grab your FREE Dreams In Drive resources at www.dreamsindrive.com/free. Enjoy!
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IN THIS PODCAST WE DISCUSS:
– How Efe knew she wanted to be a lawyer
– The #1 legal mistake many entrepreneurs make
– Why service professionals also need to get their business registered
– When to trademark & protect your brand
– Why you need to check trademarks before you choose a business name
– How to avoid brand infringement
– How to decide the right type of legal structure for your business
– Why you need to be diligent with your contracts + partnerships
– Why you need to always negotiate
– Efe’s passion for hair + how she has helped Etoile Blue legally
– Legal tips for working with influencers + marketing your business
– The importance of ethics
– What motivates Efe when she feels like giving up
– The best investment Efe made in herself as a lawyer
EFE’S KEYS TO SUCCESS:
1. Perseverance
2. Creativity
3. Drive
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RESOURCES MENTIONED:
Trademark Electronic Search System
FIND EFE UKALA ON:
Linkedin: https://www.linkedin.com/in/efeukala/
JOIN THE #DREAMSINDRIVE COMMUNITY: www.dreamsindrive.com/JOIN
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