What does it really take to grow a YouTube channel and “make it” online? On this 2016 THROWBACK episode, we sat down with natural hair guru and Princeton University senior Philomina Kane aka “NaturallyPhilo” who spoke about what it was like being a risingYouTube content creator. From launching her channel in June 2014 to 2.5 years and over 30,000 subscribers later, Philomina shares how she was able to turn something she did for fun into a sustainable side hustle. Philomina discusses how to consistently provide value for your audience, the recipe for “going viral”, why community/engagement is key, how to work with brands, the difficulties of juggling school & YouTube, dealing with HATERS and more. If you’re looking for a laugh as well as gems on how you can up your content game, this episode is for you. Enjoy!

Make sure to tune into EPISODE 274 for a five year update with Philomina to see all that she has been up to.

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