Resa B. Luster – Senior Brand Manager at Luster Products, Inc. – talks how she successfully built a career and launched new brands and products within the family business. Though she’s a third generation Luster- she hasn’t let that stop her from crafting a career path, introduce new marketing techniques, and welcome motherhood during a global pandemic.
Some of the things we discuss on this episode include:
- Resa’s early inspirations
- How to introduce change within an organization
- Marketing strategies used to make viral content
- How to work with influencers effectively
- How the Luster team handled COVID’s impact on business
- How Resa approached building a career within the family business
- Tips for launching new products
- How to balance motherhood and career
More on Resa:
Meet – Resa B. Luster- Senior Brand Manager at Luster Products, Inc. where she leads the Luster’s Pink brand. As a third generation Luster and the granddaughter of Luster Product’s founder Fred Luster, – Resa grew up living and breathing all things beauty and haircare. Growing up, she watched as her family ran and grew the business. Eventually, she too would have a career within Lusterland – where she started as an intern and worked her way up the ladder.
As Senior Brand Manager of the Luster’s Pink brand, she has proven herself as a beauty executive and has demonstrated that she too shares the Luster’s entrepreneurial gene. In 2016, after noticing a gap in the market, she successfully led the launch for the Luster’s Pink Kids collection, which can now be found on the shelves of Walmart, Sally Beauty, Dollar General, Fred’s and beauty and barber supply stores nationwide.
RESA’S KEYS TO SUCCESS:
1. Listening
2. Capacity for calmness
3. Willingness to learn
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FIND RESA ON:
Web: www.lusterspink.com
Instagram: https://www.instagram.com/ResaBLuster
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Twitter: http://twitter.com/rainshineluv
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