Episode 143: How To Build A Brand Your Customers Love w/ Uchenna & Chioma Ngwudo of Cee Cee's Closet

LISTEN TO UCHENNA & CHIOMA NGWUDO HERE:

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Meet Chioma and Uchenna Ngwudo – two fly sisters who created Cee Cee’s Closet NYC – a brand that celebrates the beauty of West African print though fashionable accessories and clothing, handmade by tailors and artisans in Lagos, Nigeria. These Barnard and Columbia alums design all of their fair trade goods, which include headwraps, leather bags, clothing, and waistbeads.

On this episode we dive into what goes into building and developing a brand that your customers LOVE! What I loved about this interview was the energy of Chioma and Uchenna – the respect and love for each other and the passion that they have for what they do is so evident and inspiring.

ON THIS EPISODE WE DISCUSS:
– The sisters’ most vivid childhood memories
– Launching a company together
– What the two learned from participating in their first pop-up shop
– The importance of customer feedback & customer emails
– Guerilla marketing strategies
– How to develop a brand (and use your network to do so)
– Working through big challenges
– Partnering with influencers
– What to do if you don’t have a mentor in your industry
– What you need to research
– Managing finances in a capital intensive & bootstrapped business
– What you can learn from competitors in your market
– Building a brand identity
– Personal growth…and more

Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy!

ENTER TO WIN A HEADWRAP FROM CEE CEE’S CLOSET: www.dreamsindrive.com/win

SHOP DREAMS IN DRIVE MERCHANDISE: www.dreamsindrive.com/shop

RESOURCES MENTIONED:
– Polyvore
– Hubspot Blog
– Shopify Blog

UCHENNA & CHIOMA’S KEYS TO SUCCESS:
1. Goal setting
2. Passion
3. Do whatever it takes

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