“Never underestimate your own resilience and resourcefulness and ability to overcome the odds when you follow your passion.” Greg Hoffman – global brand leader, advisor, speaker, former NIKE Chief Marketing Officer, and author of EMOTION BY DESIGN dives into his personal #dreamdriving journey and the lessons he’s learned from almost three decade of brand building.
Some of the things we discuss in this episode include:
- Growing up as a mixed raced child with adopted White parents
- His early love for athletics + art
- How he made himself useful during his early days at Nike
- The difference between a good brand vs. a great brand
- How to get motivated when no one’s tuning in/no traction
- Embracing the creative gauntlet
- The importance of legacy
- Best storytelling investment you can make
Keys To Success:
- Empathy
- Curiosity
- Playfulness
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FIND GREG HOFFMAN ON:
Instagram: @emotionbydesign
Web: www.emotionbydesign.co
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Instagram: http://www.instagram.com/dreamsindrive
Twitter: http://twitter.com/dreamsindrive
Web: https://www.dreamsindrive.com
